KARDIN – Bold Branding

KARDIN

Client:

KARDIN

Year:

2023

Published on:

Twitter

Facebook

Instagram

Bold Branding Studio took on the exciting challenge of transforming Kardin, an Iranian food restaurant, through a step-by-step branding process that left both managers and customers astounded. The journey commenced with a comprehensive exploration of Kardin’s culinary identity, delving into the rich tapestry of Iranian cuisine, and understanding the unique offerings that set Kardin apart. This initial phase involved collaborative workshops with the restaurant team, ensuring a deep alignment of the brand strategy with Kardin’s values and aspirations. Through a non-commercial selection process, the studio meticulously curated a brand narrative that captured the essence of Kardin’s gastronomic experience, positioning it as a culinary haven that celebrates the diversity and authenticity of Iranian flavors.

The strategic formulation phase unfolded with the creation of a visually stunning and cohesive brand identity. Bold Branding Studio artfully designed a logo, color palette, and overall aesthetic that resonated with the cultural vibrancy of Iranian cuisine. This visual language extended seamlessly to diverse touchpoints, from the restaurant’s interior decor to menu design and online platforms, ensuring a consistent and immersive brand experience. The end result was a brand transformation that not only delighted managers with its strategic depth but also captivated customers, inviting them into a culinary journey that celebrated the heart and soul of Iranian food. The success of the branding process showcased the studio’s ability to merge cultural authenticity with strategic creativity, leaving a lasting impact on Kardin’s market presence.