STORYTELLING IS NOT ABOUT TELLING STORIES
Storytelling as a branding tool is not about telling stories just for the sake of it. Rather, for most companies storytelling is about using stories to communicate messages that reflect positively on the company brand. But first you must develop a clearly defined message. Without it, there is no reason to tell stories – at […]
ASIAN BRAND STRATEGY
Asian brand strategy encompasses the unique approaches, principles, and tactics employed by businesses and marketers within the diverse and dynamic landscape of Asia. The region’s rich cultural heritage, rapid economic growth, technological innovation, and diverse consumer behaviors significantly influence the strategies brands adopt to establish their presence and succeed in this market. Key Elements […]
BRANDS & BRANDING: SHAPING IDENTITIES, BUILDING TRUST
Introduction Brands and branding have become integral components of the modern business landscape, playing a pivotal role in shaping consumer perceptions and fostering loyalty. A brand is more than just a logo or a name; it encapsulates the essence of a company, product, or service. Successful branding goes beyond recognition; it forges emotional connections and […]
CASTING FOR BIG IDEAS IN BRANDING: UNLEASHING CREATIVE POTENTIAL
Introduction “Casting for Big Ideas” in branding refers to the strategic and thoughtful selection of concepts, themes, and narratives that have the potential to make a significant impact on a brand’s identity and perception. In the realm of branding, where creativity and innovation are paramount, the process of casting involves identifying, refining, and bringing to […]
CORPORATE REPUTATTIONS, BRANDING & PEOPLE MANAGEMENT: A SYMBIOTIC RELATIONSHIP
Introduction The intersection of corporate reputations, branding, and people management forms a symbiotic relationship that profoundly influences how a company is perceived internally and externally. The reputation a company cultivates, the strength of its brand, and the way it manages its people are interconnected elements that collectively contribute to the overall success and sustainability of […]